Dasez Scott Founder
Dasez began his creative career nurtured in the early 80’s graffiti art scene. He was selected for a scholarship and attended Carnegie Mellon Art School discovering his unique talent for all things artistic. By the late 80’s early 90’s he worked directly with Hip Hop mogol Russell Simmons, where he wrote, produced, and performed music for the Def Jam Recording Label for almost 5 years. Subsequently signing a second deal with movie director Brett Ratner’s Rat Records via the Warner Label system. After his 10 year career in the music business, his love fashion and his innate understanding of culture trends placed Scott in Madison Avenues’ top advertising agencies; Tarlow, Ogilvy & Mather, Gotham. As a clothing designer working with companies such as Tommy Hilfiger, Calvin Klein, and Jay Z’s Roca-Wear has resulted in 300 million dollars in retail sales. Through his company H4D industries has produced over 100 marketing events worldwide with a spectrum the world’s best musical talents. Dasez’s knowledge and artistic skill set refined to an understanding of not only design but manufacturing, materials and cost containment. His strategic use of the entertainment industry, experience, as well as his insightful view of the culture to which he markets, has repeatedly launched and refreshed brands in the sectors of music, technology, fashion, and media and for over 20 years.

Michael Smith Consulting Partner
Michael has over 25 years of senior executive management experience. Mr. Smith studied electrical engineering at John C. Calhoun College, Philosophy and Theology at the University of Alabama and continued studies in Photonics, Machine Design, Programming, Fiber Optics, QC and Marketing. After working in the financial services industry Mr. Smith moved into “emerging markets” start-ups where his marketing experience expanded worldwide. Mr. Smith has extensive experience in Promotion, Public Relations, Capital Funding, Mergers and Acquisitions, Engineering Management, Product Development and Marketing Worldwide. Specializing in strategic planning for market entry and expansion with AT&T, Bell Labs, Samsung, Mitsubishi, Alcatel, Corning, BioMed, The Cook Company, 2K Entertainment and other conglomerates. Mr. Smith has been a Writer/Producer for commercials; a Magazine Publisher, and has written and published articles in multiple industry magazines.

Moses Edward Consulting Partner
Mr. Edward has served as a trusted advisor to several CEOs of established U.S and international companies, entertainment agencies, recording artists, actors, and management agencies resulting in over $200 Million in sales and $50 Million in endorsement deals. His concentrations in fields of international business, marketing, promotion, entertainment, and management. For the past two decades his marketing insight has been instrumental to the success of top tier companies such as Bob Marley’s Tuff Gong International record label, Lightyear Entertainment, and brands across the business spectrum from fashion to spirits. His ability to get the right product with the right artist, has lead to major product placement deals such as Rihanna and Vita Coco, Nas and Fila just to name a few.

Our studio offers multiple levels of support according to your company’s needs. As a result of our expertise, our clients increase brand awareness, marketing connectivity to consumers, and substantial higher sales. We enable your company to focus on developing your business, while we handle getting your brand product or idea to the market place.

DESIGN
“Design Thinking” is a in our studio’s D.N.A. We understand that no matter what you are selling, promoting or creating it must look good and reflect the brand. Your brand identity must remain consistently “On Brand”. What are you projecting? What feelings are you trying to create with your marketing? Is your marketing material linear with the product you are promoting? All of these questions can be answered by great design. This is “design thinking” at its best. Being able to answer these questions and many others before they arise by simply having great design. Understanding that design is a key function in everything we do separates our agency from the others. While they use slick gimmicks and 20th century marketing tactics, we are progressively pursuing innovation in every aspect of 21st century marketing, especially design. Our agency knows there is a disciplinary link between economy, visual perception laws and cognitive psychology; the subject mainly applies to all businesses not just creative based companies.

BRANDING
We believe the most effective branding is simple. In this complex, fast paced, internet age, simplicity is the best way for your brand to cut through the noise. Connect with the new consumer on their terms, become part of their world and routine. Dasez Creative can make sure your brand does that. After the connection is made your brand/product or service will no longer live outside of the consumer’s vision. They will make purchasing decisions based on your connection with them inside of their comfort zone. Not as an invasive brand trying to gain access to them.

STRATEGY
A winning game plan is vital to the overall success of your business. Marketing plays a key component to the overall business strategy. Having the synergy from design, marketing, promotion, and sales will result in having your idea presented properly. A winning game plan is vital to the overall success of your business. We facilitate your game plan with access to information, talent, and the latest innovations. Sometimes executing strategy is the thing you need most.

MARKETING
The key to a great marketing strategy is the ability to bypass distraction and make a real connection with a consumer. Either sharing a laugh, creating an experience, or optimizing a feeling, converting them into customers and promoters of your brand is what we do best. The ongoing advancements in marketing, constant branding innovation and technology; has the buying public more and more unpredictable about the way they spend their money. While the World Wide Web has created opportunities for brands to educate consumers, many consumers are overwhelmed with all the online tactics that make them feel like they are not in control. Pop-up advertisements, useless e-mails and other direct marketing attempts leave them more annoyed than connected.